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Birmingham Post
Birmingham Post
Business
Jon Robinson

'Strategic options' eyed for four-star hotel three years after £15m transformation

"Strategic options" are being considered for a four-star hotel in Southport only three years after it underwent a £15m transformation.

The operational real estate team at CBRE in Manchester has been appointed by Waterfront Southport Properties Ltd to advise on the future of the Bliss Hotel and adjoining major development opportunity on the Waterfront.

CBRE has been instructed to explore options for the hotel and development scheme which is situated next door to the proposed Marine Lake Events Centre.

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The Bliss Hotel, adjacent 50,000 sq ft building and land covers a 3.4-acre site in Southport town centre, fronting both the Promenade and the Marine Lake.

It comprises a purpose-built hotel with 131 bedrooms and penthouses, a lounge bar, restaurant, roof garden, gym, conferencing and events spaces and secure underground car parking for 120 cars.

The hotel underwent a £15m refurbishment programme in 2019, as reported by LancsLive.

Shaun Skidmore, senior director at CBRE Manchester, said: "We are delighted to be appointed to advise on the future of the hotel and the exciting development opportunity.

"The scheme is located in an excellent position next door to the newly proposed events centre and waterfront development - a significant, multi-million pound regeneration scheme which will bring a host of economic benefits to the area.

"The recent upscaling to a luxury boutique has repositioned the Bliss Hotel significantly with respect to customer profile and rate, while the adjoining scheme offers an exciting opportunity for redevelopment or expansion."

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