CBS has a good, chunky feature about the role of story in modern interactive entertainment. The article asks whether games will ever have a "Citizen Kane" or "War and Peace". Of course, some - those who view games as a form of play only - see this approach as futile. Others - those who examine gameplay as storytelling - anticipate that the story will outweigh the importance of interactivity. Lest we get into a philosophical argument well-trod between ludologists and narratologists, it's best if we listen to MIT's Henry Jenkins for his perspectives on the issue:
Some of the directions that video games are moving in will look more and more like literature. If you take a game like Final Fantasy, you are certainly still in the trajectory of at least really good genre literature. Some of the things video games are going to do are what literature has long wanted to do
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