Sunderland chairman Stewart Donald is targeting the 100-point mark for the Black Cats next season.
The Wearside chief could only watch on as Jack Ross' men lost to Charlton in last weekend's play-off final.
And, in an interview with the club's official website, he revealed he forced himself to watch the Addicks' celebrations so that he would remember the pain of missing out on promotion - and use that to spur him on next time around.
But far from being downbeat following the Wembley agony, Donald is looking for a positive response from the Sunderland squad.
“The sun has risen and it’s a new day. We have got to get ourselves back into the Championship next season," Donald said.
“It’s about getting ourselves into a position where we are a team that got 85 points last season to a team that gets 100 points next season.
“Then we can be certain we will have good season and a promotion at the end of it because this club needs to be promoted out of League One.
“It would’ve been great to have done it this year but it’s a bit of a harder ask than some realised. Even so, it was still very much possible and the fact we haven’t done it is gutting.
“I watched Charlton celebrate in full on Sunday so I could really feel the absolutely worst I could so that can spur me on so I don’t feel like that again.
“We can’t have that again so there’s a lot of hard work to do so we can build on next year.”
