Now we know that these days everyone has to have a unique selling point.
Something that singles them out from the rest, makes them different to others and gives them an edge.
Well, Rude Cookies have it.
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Masterminded by Aga Taylor and Magda Lo Bianco, the Polmadie-based bakery go from 'day to night' with their unique cakes and biscuits.
One half of their business, Polka Dot cakes, is all stunning celebration cakes, children's birthday cakes and wedding cakes.
But Rude Cookies is also something completely different, specialising in raunchy eats and naughty baked scenes.
But what has caught our eye? The amazing, lifelike and hilarious renditions of some of our most-loved celebrities.
That's right - you can now literally take a bite out of Scotland's own Beyonce's head, or nibble on Steven Gerrard's ear.
There's even a homage to the likes of a can of Tennant's or an Outlander scene!
Aga told Glasgow Live: "The business almost started as a joke in September 2020. My business partner makes Christmas cookies every year, and last year she made naughty Christmas cookies. We thought we should put them on Instagram for people to enjoy - never thought it'd be a business.
"She’s a trained baker, and has been baking forever - I learned on the job. As we started growing and people were loving the cookies we made we started selling them. In August we got our own wee place and it's been great - we're booked for 2 months."
So far their baby shower and hen parties biscuits have been a real show stoppers, but they have also made cookies of Mia Farrow from Pulp Fiction, 'Prison Mike' from The Office and of course, our Lewis.
"Retro cakes are making a huge comeback at the moment" said Aga "but celebration cakes are always so popular. They're just that, to celebrate.
"They should be fun and shouldn’t be too pretty to eat, and should bring you joy. We love to make people smile and laugh and what a better way to do it than through cake?"
You can find Rude Cookies through Polka Dot cakes instagram at @polka_dot_cakes
