The McCoo artist who spectacularly crashed out of his business leaving staff and creditors high and dry now claims coronavirus is good for his trade.
Brazen Steven Brown revealed sales have jumped by nearly a third during lockdown.
The artist is being used as an ambassador by the English firm who bought the rights to the McCoo brand just days before his Ayr-based firm collapsed last July.
The liquidation of the £11.5m turnover firm killed the jobs of twenty one staff and creditors were owed tens of thousands of pounds.
The new firm DGD, based in Derby, is run by entrepreneur David Cordy.
That company now says Brown’s bright artwork is helping tap into ‘the UK’s primal love of colour that has also seen people decorating widows, trees and pavements during this time of uncertainty.’
And a press release says: “As a symbol of hope for a brighter future, rainbows and brightly coloured window art have become synonymous with “lockdown”, with one colour-centric Scottish artist experiencing a significant surge in sales.
“Steven Brown Art, known for its colourful McCoo Cows, characterful animals and bright, bold abstract prints, has experienced a 30% uplift in online business during the Covid-19 pandemic.”
Brown is quoted as saying: “At what is an incredibly unsettling and worrying time for most, we’ve had so many families send us in photos of their colouring-in sheets, and some other incredible art that has been inspired by our work.”
The company has seen a distinct rise in canvas sales as well as selling out of colouring books.
