Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Steve Jobs sells Secret Diary blog sponsorship to Wired

"Namaste, FOFSJ. Maybe you've noticed some new buttons on the sidebar of my blog. Or you might have seen this story about the huge multi-billion-dollar deal that I've struck with the Wired publishing empire. Well, it's true. As you know, I recently made a desperate and somewhat shameless plea for a sponsor. (What choice do I have when I'm collecting a $1 per year salary and facing some serious legal fees over this options bullshit?) Well after a fierce bidding war I have found a happy home in the warm soft furry bosom of Wired magazine," says The Secret Diary of Steve Jobs.

His blog now carries a Wired cover for would-be subscribers and some tasteful links to Wired News stories.

The Wired blog confirms the deal, adding: "We're also bringing Steve on as a 'special adviser' -- kinda like when Apple bought NeXT and Steve became an adviser to the CEO, Gil Amelio."

We're looking forward to lots of insanely great feedback about the home page. Steve's already talking about an all white homepage, text and all. Very minimalist.

The blog's regular targets include Uncle Fester (Steve Ballmer) and Squirrel Boy (Google CEO, Eric Schmidt), though Saint Nick (Negroponte) is currently taking a beating for his $100 "craptop".

FOFSJ = Friends of Fake Steve Jobs.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.