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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

Stereotypes

Anyone seen the tube and poster ads for next week's Game Stars Live show? Isn't it good to see that they aren't pandering to stereotypes. One poster has got 20-yr old Liu telling her competitors to "kiss your butt goodbye". Another features a tear stained 20-something crying with joy as he "reaches the last level". Female game players only Asian? Gamers all emotionally stunted obsessives? Blimey, why don't they just have a poster with a bearded male mumbling something about "destroying the Zutrons" to fully complete the image. Oh, they already did. Don't be surprised if the ad team concerned approach the Guardian with a revolutionary poster idea involving sandals, lentils and left-wing teachers.

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