There is no member of the Pittsburgh Steelers who chronicle their lives on social media like wide receiver JuJu Smith-Schuster. He quickly took that crown from Antonio Brown after Brown was traded in the offseason. Smith-Schuster is constantly using his various platforms to build his brand.
But on Tuesday, Smith-Schuster posted a video on Instagram that is sure to rile up the fanbase. This video was shared by KDKA reporter Josh Rowntree and shows Smith-Schuster getting his new BMW up over 100 miles per hour on the parkway. Rowntree wonders why a guy recovering from a concussion would do something like this.
But the real problem for Smith-Schuster, at least from a public image perspective is going to be the parallels fans draw between him and Brown. I condemn what Smith-Schuster did because it’s against the law. And frankly quite reckless. But there is going to be a huge portion of the fanbase who are going to connect a bunch of dots that include a down season by Smith-Schuster, his injuries and his behavior and use this as fuel to criticize him further.
