Pittsburgh Steelers wide receiver JuJu Smith-Schuster continues to expand his brand off the football field. According to Esports Observer, Smith-Schuster is preparing to launch his own gaming organization called Team Diverge.
The goal of Team Diverge is to create an esports organization following the model of other large esports groups such a FazeClan and 100 Thieves.
According to the article, Smith-Schuster will serve as CEO of Team Diverge and characterized it as an “athlete-led gaming and entertainment and lifestyle company” and will be made of up more than just top gamers and streamers and will also include athletes, celebrities and musicians.
This is just a natural progression for Smith-Schuster as he has worked hard to make himself much more than an NFL football player. This is to the chagrin of many Steelers fans who just want him to focus on football.
On the season, Smith-Schuster has 17 receptions for 160 receiving yards and three receiving touchdowns in five games.
