Susi Jacobs, owner and director of The Authentic Branding Company, explains why the business should win the Startup of the Year category of the Guardian Small Business Showcase competition:
Launched in October 2014 we’re a collective of branding strategists, creatives, designers, PR and copywriters, led by Susi Jacobs, whose mission is to use our corporate expertise to help SMEs grow into great brands.
Unlike a branding agency, we’re all SME owners, with shared mindset, values and high standards. We’re passionate about branding, and are experts in our field. We’re committed to helping small business owners make a great living doing the work they love. We work with businesses we believe in and whose work contributes positively to society – we aim to turn ‘good’ businesses into great brands.
Susi is a working mum who juggles a growing business with a growing family, proving that work/life balance is possible, as is running a successful business from 9am to 3pm. Susi is particularly passionate about helping women get back to work after career breaks to have a family, and about helping all brave business owners make a great living doing what they love, by doing good in the world.
We’ve worked with clients in a wide range of industries and have had amazing feedback about our approach and our work. In particular clients say they love our passion, and the way we help them drill down to the purpose and meaning at the core of their brand, so they can create a business that has vision, heart and authenticity, as well as a strategic plan for success and creative marketing communications that get talked about.
All entries which meet the competition criteria are published and our judging panel select a shortlist of the top three for each category. Winners are announced at an awards ceremony in summer 2016.
