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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: Two Fingers Brewing Co.

Name: Two Fingers Brewing Co.
Based: London
Website: http://twofingersbrewing.co

Imagine you could help mankind, just by drinking beer. Well, now you can. Two Fingers Brewing Co. is the only beer brand that gives back to the guys that drink it, by giving all profits to Prostate Cancer UK.

We handpick the finest ingredients to create beer that’s not just better tasting but better for men everywhere. In January 2014 we launched our flagship beer, Aurelio, across the UK and are now stocked in Morrisons, Tesco and Ocado, as well as supplying beer to wholesalers and a growing number of pubs, bars and restaurants, including the Michelin-starred Club Gascon, and events including the 2014 Empire Film Awards.

As well as selling tens of thousands of bottles of beer and raising thousands of pounds for charity, we’re pleased and proud to have won both international and national awards in our first year of public trading scooping Best Craft Beer Innovation at the International Beer Awards and the Contribution to the Community award in the Nectar Business Small Business Awards.

One in eight British men, rising to one in four black men, will get prostate cancer - and it kills as many men as breast cancer does women - yet support and awareness for it is far less. Now, however, we’ve made joining the fight against the most common male cancer as easy and enjoyable as reaching for the bottle opener. This is one small sip for man, one giant leap for mankind. And our journey is only just beginning.

Matt Sadler is co-founder of Two Fingers Brewing Co

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