Name: Thirty Eight London
Based: London
Website: www.thirtyeightlondon.com
Last year I set up Thirty Eight London, an export management and marketing company based in London’s East End. I have a real passion for what I do, which is being an ambassador for UK brands who want to expand their business into West Africa.
It all started with an idea to merge my favourite things together to create the job of my dreams. In July 2014, instead of organising an official launch event, I opted to travel to West Africa with the brands I represent. To friends this was incomprehensible, but for me it was the start of my journey to turning a bedroom business into an international company.
Personal PR was a significant element in my business plan – but the question was, how to build my brand effectively? A personal approach was the answer, as conveying a story is imperative as a brand ambassador. My strategy is to do what I do best and tell a good story!
The activities that have helped build my personal brand include writing a guest blog for Virgin and speaking as part of a panel to 200 female entrepreneurs, as well as other speaking engagements. I have since hosted social events for other entrepreneurs to come together and am certainly keeping myself busy alongside growing Thirty Eight London.
Nadine Tapping is the director of Thirty Eight London
