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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: The Perfect Gentleman

Name: The Perfect Gentleman
Based: West Malling, Kent
Website: theperfectgentleman.tv

We teach men to be gentlemen across the world.

We realised that the fundamental skills of manners, etiquette, style and grooming had fallen by the wayside and though it was aspired to around the world, no one taught these things in way that could be accessed by everyone.

The Perfect Gentleman was founded to enlighten, educate and entertain and bring these core skills to men around the world. Now we have expanded into British cultural training and into corporations.

We are embarking on a six city tour of the US in 2015 but in the past 18 months we have run events with Rigby & Peller and Floris, published the first book on Becoming the Perfect Gentleman in our 14-book series; there will be three more out this year. We also have over 400 articles on our online magazine.

Working with tourists and foreign business people in the UK, we give lessons in everything from British culture to the etiquette of afternoon tea.

We are about making Britain’s culture and the aspirational world of the gentleman affordable to the general public.

Zacchary Falconer-Barfield is the co-founder of The Perfect Gentleman

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