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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: Purpol Marketing

Name: Purpol Marketing
Based: Chippenham
Website: www.purpolmarketing.co.uk

Purpol Marketing fills a gap in the market, providing marketing director level expertise on a ‘pay as you go’ basis.

The recession forced many businesses to be agile, able to react quickly to market changes reflecting client needs. This business environment was willing to utilise external skills from highly qualified individuals, rather than risk under-utilisation of expensive employed staff.

Purpol provides strategic marketing skills, extracting the best value for clients, and specialises in the construction and manufacturing sectors, where the model is carefully targeted to owners and directors who understand the benefits of the proposition.

With 15 years’ marketing experience in the industrial and uncompromising world of manufacturing and construction, Purpol has seen all the marketing fluff delivered by many agencies and delivers credible, hard-headed and logical suggestions to clients that actually work.

Purpol works hard to understand the exacting needs of each client and how any solution will be impacted by the operations of the client. Owner Denise O’Leary and her team of partners ensure any strategy remains agile – an important difference in the outsourcing of a critical function like marketing.

Success for Purpol is measured not by how many clients Purpol wins, but how much Purpol helps its clients win. From starting up in March 2014, the first year target of £60,000 has been smashed by an additional 50%.

Denise O’Leary is managing director of Purpol Marketing

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