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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: Pop-ettes

Pop-ettes
Pop-ettes stocks a selection of origami animal characters. Photograph: PR

Name: Pop-ettes
Based: Henfield
Website: www.popagami.com

In October 2014 I decided to go from startup to trading, and gave up my full-time job.

Prior to this I had tested my designs and built up a business model and product range. I also worked on IP so that I had a concrete base.

I have products now ready for launch with WWF-UK and a celeb endorsement from McBusted’s Dougie Poynter. I am also getting advice from UKTI on exports as a member of the Passport2Export programme.

I have upcoming pitches with McDonald’s, Toys R Us, Panini, RSPCA and John Lewis. In November 2014 a product range was accepted on NotOnTheHighStreet.

Brian Smith is the director of Pop-ettes

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