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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: Dr Anil Anti-Ageing

dr anil
Dr Anil Budh-Raja set up the skincare company in past 18 months Photograph: shashiD PHOTOGRAPHY

Name: Dr Anil’s Anti-Ageing
Based: London
Website: dranil.co.uk

My startup was founded within the last 18 months and has grown very well. We have set ourselves apart from the competition by offering a different angle to this aspect of the medical industry.

Instead of just focusing on the skin and external ageing, we have offered a comprehensive screening and treatment plan that combats both internal and external ageing.

The company has minimised overheads and we share staff and equipment within the premises where we’re based. We have used social media as a very important way to inform the public of our services and treatments.

We have been involved with local small business groups and growth by word of mouth has been a big factor. We have partnered with healthcare companies and affiliations (including charities), we have increased and enhanced our profile as the experts to come to and we have productised and packaged our selection of treatments (so as to keep out treatments cost-effective and clear for customers).

All these systems have increased our sales and exposure of our business and very importantly, has educated the public about the importance of maintaining health and youth as we age.

Dr Anil Budh-Raja is the founder of Dr Anil’s Anti-Ageing

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