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The Guardian - UK
The Guardian - UK
Business

Startup of the year 2014: Belrobics

Name: Belrobics
Based: Worksop
Website: www.belrobics.com

Belrobics is a belly dance-inspired fitness company that encourages women to be active and helps to give them confidence in their bodies - no matter their age, shape or size.

In the last 18 months we have developed three main instructor training programmes endorsed by SkillsActive: Belrobics Basics (for instructors who have not taught before); Belrobics Essentials (for instructors already teaching) and for existing Belrobics instructors, Belrobics Core and Balance.

These courses teach not only the moves and essence of Belrobics, but also how to run a sustainable business - something that we feel is lacking in other fitness instructor programmes and is crucial for instructors in the community, many who have never run their own business before.

We have now also launched Belrobics Baby Bumps, an antenatal fitness class and instructor training programme which takes belly dancing back to its roots of birth and the female body.

We are now concentrating on consolidating our products and moving forward with our goals of encouraging confidence and fitness in women of all ages, shapes and sizes to shimmy your way to a fitter you.

Sharon O’Connell is director of Belrobics

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