Name: Become Digital
Based: Reading
Website: www.become-digital.co.uk
Our company is based around young people – the more business we win, the more young people we’ll employ. As we’re a digital marketing company, this plays to our strengths anyway as we can employ people who are naturally, inherently good at their job.
National exposure for us is also national exposure for a business model that is new, exciting and brilliantly simple, and actually benefits all the people involved.
It takes the benefits of an apprenticeship and turns it into something that can potentially revolutionise the way people do business and the way people learn. It starts careers, has a lower cost base and can be extremely competitive on price.
I’m sure lots of your entrants will enter to tell you about how well they’ve done in the last year financially and that’s great, but we’re looking at business in a different way and exploring a new way of operating. It may not work long term, I may be out of business by the time you get round to judging, but we tried something new, something that is socially good and I think that is where we have excelled.
Tom Chant is the director of Become Digital
