Starbucks Corp. (SBUX) looks at its future in China and sees only opportunities to tap and money to be made.
It has been in the country some 18 years.
In its third-quarter earnings call on Thursday, July 27, Starbucks executives laid out their strategy for the future of the coffeehouse chain. In particular, the company emphasized its plans for increasing its presence in China, which it believes provides a path for growth far into the future.
"We are extremely excited about our strategy and the opportunity to further enable long-term growth in China," CEO Kevin Johnson said on the call. "In fact, given our performance and success in China and the momentum we are seeing across the country in both retail and CPG channels, we now see the opportunity for Starbucks in China being even greater than we originally thought."
Here is a brief look at Starbucks China.
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