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The Guardian - UK
The Guardian - UK
Technology
Stuart Dredge

Star Wars Humble Bundle tops $1.3m less than a day after launch

Children’s charity Unicef will get a cut of the profits from the Star Wars Humble Bundle.
Children’s charity Unicef will get a cut of the profits from the Star Wars Humble Bundle.

In a galaxy not so far away, people are scooping up a collection of Star Wars games in the latest pay-what-you-want promotion from the Humble Bundle website.

The Star Wars Humble Bundle launched on 3 February, and less than a day later has already generated more than $1.3m in sales, with the US Fund for Unicef receiving a portion of those as the promotion’s charity partner.

With more than 13 days to go, it’s set to be one of the most lucrative Humble Bundles yet, with its fast start rivalling the collection of games by Civilization creator Sid Meier, which raised $1.7m in its first two days in February 2014.

For Star Wars, fans can pay whatever they like to get three games: Star Wars Knights of the Old Republic, Star Wars Jedi Knight: Jedi Academy and Star Wars: Dark Forces.

If they pay more than $12, they’ll also get Star Wars: Empire At War: Gold Pack, Star Wars The Force Unleashed: Ultimate Sith Edition, and Star Wars: The Force Unleashed II.

If they pay more than the average price paid by other buyers – currently $11.29 – three more games will be thrown in: Star Wars Battlefront II, Star Wars Knights of the Old Republic II and Star Wars Republic Commando.

All the games are available for PC, while three are also available for Mac. The bundle’s launch comes at the start of a big year for the Star Wars franchise, with a host of activity leading up to the release of the Episode VII – The Force Awakens film in December.

Working with Star Wars is the latest coup for Humble Bundle, which began in 2010 as a way for independent games developers to team up on pay-what-you-want offers for their titles.

The initiative has since attracted big brands as well as indies – it’s also currently running a bundle for Cartoon Network’s Android mobile games – while experimenting with bundles of music, ebooks and comedy.

In December 2014, Humble Bundle said it had raised more than $50m for charities since its launch, with customers able to decide how their payment should be split between games developers, their chosen charities and “tips” for Humble Bundle.

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