Standard introduces new Eros card

The London Evening Standard is launching a pay-as-you-go version of its Eros reward card, in an attempt to widen its appeal. Introduced in September, the card operates in a similar manner to Transport for London's Oyster cards with readers tapping their cards on yellow Eros pads, which are located at selected vendor stands. The paper decided to complement the existing cards with versions that don't require any form of registration because some people are wary of revealing their personal details. (Via Marketing Week)