Stacey Solomon has been proudly showing off her stretch marks, which she's revealed she calls her 'glitters'.
The Loose Women panelist, 30, took to her Instagram Story to post pictures of the stretch marks on her hips, which she said were her favourite ones on her body.
Donning a pair of beige shorts and a brown vest, Stacey yanked up her top and pointed them out.
She is taking part in a campaign with Dove to encourage people to share unedited pictures of themselves to boost self esteem.
Filming herself with her baby son Rex playing in the background, Stacey said: "I'd thought I'd kick mine off by showing you my favourite stretch marks.
"These are my favourite not just because my hips had to grow so big so I could get you and your brothers into the world, yeah that's right.
"But also because in the sunshine they sparkle like glitter.
"They go all around my back and they're my absolute favourite."
In the next post she sat on the floor and pulled up her top with a huge grin on her face.
"So here is mine..." she wrote on the snap. "Never be ashamed of who you are.
"Every tiny detail of your body tells a story of everything you've been through.
"All of the challenges you faced. The highs and lows of your story so far...
"So let's embrace every bit of us and start to embrace our beautifully diverse bodies."
Stacey added: "Without all of this there would be no pickles.
"Love you all to the moon and back..."
