Stacey Solomon has found herself back in the headlines this week after she announced the wonderful news she's expecting her fourth child.
The Loose Women star was emotional as she shared that she was pregnant with another "pickle" with fiance, Joe Swash.
And among those ready to bask in Stacey's good news will be her lookalike sister Jemma, who fans sometimes see in social media posts.
One recently saw the pair laughing as they turned up to a playdate in the same outfit.
When Jemma isn't hanging out with her sister, she's a successful businesswoman who works with Lord Alan Sugar, OK! reports.
The mum-of-three runs a label company called The Label Lady, which has now secured investment from the businessman.
Jemma, 33, boasts 394k followers on her Instagram account and describes her business as creating fun, chic labels that are easy to apply everywhere from your home to your office to help organise your life.
And fans of Stacey, 31, will have seen her labelling everything over the years thanks to her 'Tap to Tidy' movement.
Jemma, who is also a paediatric nurse and party planner, also recently told OK! that after many requests from her friends to make the decals, she decided to launch her business on Instagram.
"I've had the equipment in my home for a long time, as I customise balloons with the labels, and I do it for my kids and around my own home," she explained.
"People kept saying to me 'you should sell them', so I thought I'll give it a go. I know organisation is huge at the moment and I can provide them with a label, so I thought let's see what happens.
"It turns out the world loves labels! I'm really happy and grateful for the response, and also a little overwhelmed."
