Stacey Solomon has apologised to her devastated fans who didn't manage to get their hands on her new In The Style range as the collection flew off the shelves.
The Loose Women star, 30, was overwhelmed on Tuesday as she revealed bosses of the fashion brand told her 80% of the entire collection has already sold out.
Speaking on her Stories, the doting mum-of-three said: "They told me that 80% of the entire collection has sold out [crying emoji] which is just insane because that's not what we envisaged at all honestly..."
"I need to come on here to say, thank you so much for today. I just got off the phone to the In The Style people and they just said the response has been phenomenal and you've all been so nice. I'm so grateful for you lot, I'm so glad that you loved it."
Holding back the tears, Stacey continued: "I just want to apologise to anybody who didn't have the chance to get what they wanted.
"Adam took a huge risk ordering a huge amount of stock because we both agreed we didn't want it to sell out really quickly because we wanted people to get a proper chance at having what they wanted.
"There's nothing more upsetting than disappointing people."
She added: "I just can't believe it's all nearly gone. We are working out which ones you need restocked and we'll get them back up as quickly as we can."
The all-inclusive range, which Stacey has been working hard on for months, features printed dresses, jumpsuits, separates and loungewear, with styles that are perfect for the post lockdown transition back to normal life, as well as for staying at home.
Sizes run from 4-28 and include petite and tall options, with prices range from £10 - £45.
Stacey was involved with the creation of her collection, working closely with In The Style on designs and even calling on her followers for their help and input.
Stacey said: “I’m so excited to be working with In The Style on my new collection. I’ve included all of my favourite things – florals, pastels and loungewear! With spring finally here, I’m looking forward to brightening up my wardrobe and I’m so happy to share what I’ve been working on.”
Congrats, Stacey!
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