Tottenham have announced a 'multi-year' sponsorship deal with cinch.
The sponsorship deal will see cinch, one of the UK's fastest growing online car-selling platforms, advertised on the sleeve of all Tottenham Hotspur shirts, in both the men's team and the women's team.
Spurs have not stated how much the sponsorship deal is worth, but cinch will be on the shirt sleeves for this weekend's FA Cup clash with Marine, which is being televised on BBC One on Sunday.
In discussing the deal, Nick Hoyle, head of partnership development at Tottenham Hotspur, said: "We are excited to welcome cinch to our family of brand partners as our first official sleeve partner.
"Cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with cinch and introducing their brand to our supporters."
Spurs had been one of very few clubs in the Premier League not to have a shirt sleeve sponsor, with the growth of advertising on sleeves starting in the last few seasons.
Hyundai paid £50million to advertise on Chelsea's sleeves until 2024, while Arsenal's Visit Rwanda deal, which runs out this year, was worth £30million.
And Tottenham chairman Daniel Levy explained in 2018 why Tottenham did not have a shirt sleeve sponsor, and why the decision now could have implications for the naming rights of the Tottenham Hotspur Stadium.
Chairman Daniel Levy was asked about the delays to the stadium and the financial situation of the club during an annual general meeting with the Tottenham Hotspur Supporters Trust at the end of 2018.
And during that meeting, Levy was asked about shirt sleeve sponsorship, with the minutes of the meeting stating: "Daniel Levy explained that any sleeve sponsorship may compromise the value of the [stadium] naming rights deal, so the naming rights would come first."
Twenty-seven months down the line and with the coronavirus crisis hitting club finances hard, naming rights for the stadium have not come first, with Tottenham signing this shirt sleeve sponsorship deal before Tottenham Hotspur Stadium has a sponsor.
Could we see the ground with a sponsor's name before it soon?
You can read the full minutes from the Trust's meeting with Levy and the Spurs board here.
