Sprinkling of talent at media summit

Any delegates who may have been nodding off at the august-sounding European Media Leaders Summit this morning were jolted awake with a conference-clearing sprinkler system deluge and fire alarm extravaganza. Imagine the carnage - all those expensive medialand suits and hairdos ruined. The culprit: a spot-lighting rig jacked up to within inches of the sprinkler system clearly overheating and triggering the downpour. Monkey, spared a drenching, watched as just a few seats along Richard Hytner, deputy chairman worldwide for Saatchi & Saatchi, proved to be surprisingly agile in diving for cover. The unscripted shower cut off the effusive Malcom Wall, chief executive of content at Virgin Media TV, mid-sentence and killed off a potential Q&A in a panel that included top executives from Bebo, Brightcove and Pace. The question is will the conference organisers - PricewaterhouseCoopers and Informa - who I assume film these things, post a clip on YouTube?