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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Springer joins freesheet brigade

German publisher Axel Springer, a long-time critic of free newspapers, has changed its mind and its strategy by launching a free weekly in Berlin. Next Saturday about a million copies of the Berliner Morgenpost Wochenend-Extra will be distributed in the city. According to a Financial Times Deutschland article, the switch is due to the failure of Springer's paid-for titles, including its flagship Bild Zeitung , to attract young readers. (Via Newspaper Innovation)

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