YouTube who? Hot on the heels of Wrapped 2025 and adding lossless audio before that, Spotify has finally started to bring music videos to subscribers in the U.S. and Canada.
The streaming service has been beta testing the feature in various territories like the U.K., but until now it hasn't been available in North America.
Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry.
Spotify
The feature is still currently in beta and only available to users with a Premium subscription. While the feature remains in beta, only a limited amount of videos will be available — but Spotify says it has plans to expand the catalog in time.
"This expansion gives millions more listeners access to a catalog of official music videos, from studio versions to live performances and covers," the company confirmed in a blog post.
Spotify cites a Burson survey of 8,400 listeners that found over 70% felt more video content would enhance their experience on the app.
"Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry," Spotify said.
"We’ve seen that when fans discover a track with a music video on Spotify, they’re 34% more likely to stream it again and 24% more likely to save or share it in the following week. This is especially true for super listeners, who go on to actively stream the artist 85% more in the next month, on average."
How to watch music videos on Spotify
Spotify is making it as easy as possible to watch music videos on its service. As long as you're a Premium subscriber in one of the beta markets you'll find music videos on Spotify's TV, desktop, iOS, and Android apps.
To launch a video, select a supported track and tap on “Switch to video.”
The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.”
For a full-screen experience on mobile, turn your device to landscape mode.
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