Newcastle United's new owners are not understood to have any long-term agreement with Sports Direct - but sponsor boards at the stadium are still in place.
That could be the case for the short-term future at St James' Park too given the contract the club has with Mike Ashley's retail operations.
Given the whirlwind nature of the club's sale to Saudi Arabia's PIF, Amanda Staveley and the Reuben brothers existing sponsorship deals were never likely to feature highly on the priority list as the club first assess the first-team's relegation battle.
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However, once contracts are looked at by the club's top brass it is expected that the deals may be filtered out with Sports Direct.
The Sports Direct signage was still in place above the East Stand as Chris Eubank Junior and Wanik Awdijan rowed obliviously beneath them on Thursday, as they promoted their Saturday night bout on Tyneside, while sponsor boards remained behind the Leazes End and dotted along the side of the Milburn Stand.
And the club's latest edition of the programme for the home clash with Tottenham Hotspur also featured Sports Direct on the front cover alongside existing partners Fun 88 and Castore.
Ashley infamously walked into a needless confrontation with supporters when renaming the stadium Sports Direct Arena and sending a contractor to crowbar the St James' Park sign off the wall on Barrack Road.
Back then managing director Derek Llambias said: "Stadium rebranding offers a lucrative way for clubs to secure significant additional income."
The name was removed as part of an agreement with Wonga but fans never adopted the name change anyway.
Back in 2011 the Chronicle ran with a front page reading: "St James' Park and always will be."
Yet the Sports Direct saga was only one of a series of PR own goals by the club.
Renaming Shearer's bar as Nine and refusing to house the Alan Shearer statue in the confines of the stadium also angered supporters.
