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Birmingham Post
Birmingham Post
Business
Laura James

Sports Direct continues national expansion with new North Staffordshire store

Up to 60 new jobs are set to be created after Sports Direct revealed plans to open a new store in Stoke-on-Trent.

The discount retailer is preparing to move into the former BHS store in Hanley's Parliament Row - three years after the department store moved out.

The news - which was confirmed in a recent planning application to Stoke-on-Trent City Council - will put an end to weeks of speculation that the site has been bought by Sport Direct's chief executive Mike Ashley.

According to StokeonTrentLive, up to 60 new jobs will created once the store is open.

The planning application said: "The proposal seeks to replace the existing BHS branded shop front to a new high-quality shopfront.

"The impact of the proposal will be at no detriment to the setting of the adjacent conservation area."

Sports Direct already has a store in Hanley - less than two miles away on Octagon Retail Park. The retailer previously moved out of the intu Potteries Shopping Centre.

Last month, BusinessLive reported how Sport Direct's share price took a hit after the company failed to release its latest accounts on time.

But retail tycoon Mr Ashley has made no secret of his ambitious expansion plans - with a recent £51.9 million bid for struggling video gaming business Game Digital.

It follows two failed last-ditch takeover offers for retail giant Debenhams.

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