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Birmingham Post
Birmingham Post
Technology
Jon Robinson

Spin-out plans revealed for VR firm used by The 02, Blackpool Tower and Alton Towers owner

Revenue a virtual reality entertainment group, which has deals with the likes of The 02, Blackpool Tower and the owner of Alton Towers, jumped by 230% while its losses were cut during 2021.

Greater Manchester-headquartered Immotion Group has reported a revenue of £9.3m, up from the £2.8m it posted in 2020.

Its pre-tax losses have also been slashed from £4.8m to £1.9m.

READ MORE: Revenue more than doubles at Northcoders as losses slashed during IPO year

Immotion has also revealed plans to spin out its home-based entertainment and Uvisan divisions to focus on its location-based entertainment business.

A statement issued to the London Stock Exchange said: "Little more than a year ago the company, along with many others, was suffering from declining or zero revenue as Covid-19, having caused the lockdown of many of the partner sites through which our core LBE business functioned, continued its seemingly unstoppable advance.

"The name of the game became survival via cost cutting, seeking all available government support and a decision to go direct to our audience with the Let's Explore product and the related formation of our HBE division.

"The second half of 2021 turned out to be one of recovery and progress, particularly for LBE, at a much faster rate than we anticipated, as sites reopened and confidence returned, providing further opportunities to launch new sites at aquariums and now zoos.

"This, particularly in the United States, boosted our confidence in the potential of this part of our business as illustrated by very strong revenue and contribution growth to match.

"It has also made us reconsider our strategy relating to our other two businesses, HBE and Uvisan, and we have come to the conclusion that we need to focus all our resources on LBE which has a strong pipeline.

"We therefore intend to spin out HBE and Uvisan in the short term to enable us to be fully focused on LBE as we are confident that this compelling business model is highly scalable and can drive superior shareholder returns."

It added: "Overall, we are satisfied with the progress we've made.

"The second half of 2021 underpinned our belief in the core LBE business, with 2022 to date providing further support for our decision to focus solely on this business as we move forward.

"We are seeing high levels of engagement from prospective partners, and with the new 'plug and play' solution in the wings we are confident we will have the tools at our disposal to continue a significant and rapid roll out of partner solutions.

"2022 has got off to a great start with very strong Easter trading.

"This combined with a strong pipeline of new partner sites and the summer season ahead of us gives the board considerable confidence in the business and its future."

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