The SPFL have today announced Glen's Vodka as the new sponsor of Scottish football.
Glen’s, owned by The Loch Lomond Group, have signed a "significant" deal with the SPFL which kicks-off today and will run until the end of season 2022/23.
The drinks firm's agreement will see them work closely with the SPFL several other of Loch Lomond’s Scotch whisky brands across league and cup competitions for the next three seasons.
Glen’s Vodka will also see their branding take centre stage for each division’s Manager of the Month and Manager of the Season awards.
SPFL chief executive Neil Doncaster hailed the partnership, saying:“It is fantastic to be able to welcome Glen’s Vodka and Loch Lomond Group as an Official SPFL Partner.
"This is the start of an exciting partnership with a well-respected Scottish brand that will see new commercial opportunities, including special edition products, for a number of SPFL clubs.
“Loch Lomond Group’s significant support comes at an important time for our clubs and we are grateful to them for making this commitment with us.
"The SPFL is very much looking forward to working with Glen’s Vodka and Loch Lomond Group for the next three seasons and, hopefully, beyond.”
Colin Matthews, CEO of Loch Lomond Group, said:“Football is the number one sport in Scotland and, with the fantastic success of the National Team in qualifying for the 2021 European Championships, this is a great time to support Scottish football and its clubs.
"The teams in the SPFL are part Scotland’s cultural fabric and Glen’s vodka is an award winning and iconic Scottish brand, so it was a natural fit to give our backing to Scotland’s best loved national sport.
“The last months have been extremely challenging for many clubs, and our new official partnership with the SPFL will help ensure that the SPFL, and Scottish football more generally, gets some of the financial support it needs at this time.
"Irrespective of their club affiliation, our consumers, who are supporters of all the clubs across Scotland, have been incredibly loyal and supportive to our brands and business over many years and especially though this horrible pandemic.
"Now it’s our turn to support, as best we can and in our own modest way, their clubs and their favourite sport.”
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