The SPFL have ramped up their work with Premier Sports as the broadcaster was revealed as the new League Cup sponsor.
The competition, which was sponsored by Betfred this season as St Johnstone lifted the trophy, will now be known as the ‘Premier Sports Cup’.
The two-year sponsorship of the League Cup will also see additional investment from the channel.
And the announcement also coincides with Premier Sports extending their broadcast contract by a further two years.
They will will now be exclusive broadcaster of the Premier Sports Cup until at least the end of season 2026/27.
Chief Executive of the SPFL Neil Doncaster said: “The first season’s coverage of the competition by Premier Sports has been a tremendous success, with St Johnstone FC lifting the cup for the first time in their history.
“It’s a very welcome endorsement of our game, especially at such a challenging time, that Premier Sports have agreed to extend the term of their broadcast contract.
"For many years, our cup has been a vital and exciting competition and the involvement of Premier Sports has certainly enhanced its prestige and awareness."
Premier Sports Director of Operations Richard Webb added: "We have developed a strong presence in Scotland with coverage of both Cup competitions so it feels like a natural step to strengthen our commitment to the game by also becoming the title sponsor of the League Cup.
"We look forward to bringing fans the biggest games and best moments from the ‘Premier Sports Cup’ for the next six years.”
