The SPFL have announced that the League Cup will be renamed the '‘Premier Sports Cup’ after clinching a sponsorship deal with the broadcasters.
Premier Sports have secured the naming rights to the trophy after committing additional investment in a deal which secures the title sponsorship for the next two years.
The broadcaster has also extended it's contract to televise the competition for a further two years and Premier Sports will now be the exclusive broadcaster until the end of the 2026/7 season.
It was also announced that next season's Premier Sports Cup will commence on 10 July with the start of the first-round group stage.
Chief Executive of the SPFL Neil Doncaster said: “The first season’s coverage of the competition by Premier Sports has been a tremendous success, with St Johnstone FC lifting the cup for the first time in their history.
“It’s a very welcome endorsement of our game, especially at such a challenging time, that Premier Sports have agreed to extend the term of their broadcast contract.
"For many years, our Cup has been a vital and exciting competition and the involvement of Premier Sports has certainly enhanced its prestige and awareness.
“I am also thrilled that Premier Sports are showing their further commitment and increased contribution to Scottish football by becoming the title sponsor of the Cup.
"The Premier Sports Cup offers a new and exciting promotional platform for both parties.”
Premier Sports Director of Operations Richard Webb said: “We are delighted to be broadening our partnership with the SPFL and further investing in Scottish football with the extension of our current exclusive League Cup rights.
"We have developed a strong presence in Scotland with coverage of both Cup competitions so it feels like a natural step to strengthen our commitment to the game by also becoming the title sponsor of the League Cup.
We look forward to bringing fans the biggest games and best moments from the ‘Premier Sports Cup’ for the next six years.”
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