The SPFL have finally secured a sponsor for Scotland's leagues - online used car sales platform cinch.
The Scottish Premiership, Championship and Leagues One and Two have been without a company's backing since the Ladbrokes deal expired at the end of the 2019-20 season.
But league chief executive Neil Doncaster has announced the new name which is being hailed as the "largest ever" in the history of the divisions.
In August 2019 bookmaker Ladbrokes announced that they would not be renewing their deal beyond the end of the season and fans have been critical that the league lacked the backing of a company.
The same situation also arose when Clydesdale Bank ceased their support in 2012.
But the wait is finally over and cinch will lend their support to all four professional leagues for five years, starting this coming season.
Last month it was confirmed that broadcaster Premier Sports was the new name adorning the Scottish League Cup for 2021-22 and beyond and today's news means all SPFL competitions have secured a sponsor.
Doncaster said: “This is an enormously significant partnership for our member clubs, and for Scottish football as a whole. Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era. It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.
“It’s an exciting time for the Scottish game and I look forward to building on this new partnership as we continue to showcase Scottish football and maximise its exposure to a global audience.”
