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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

SPECIAL DELIVERY: Why did New Balance send us a BIBLE to unbox?

The Special Delivery crew continued to honor Black History Month with another BHM pack. This week’s heat came from New Balance.

As part of their “My Story Matters” collection, New Balance sent over a Bible box with a couple pairs of shoes in it — the 990 and the 574. These shoes were created by a team of Black designers at New Balance to share the themes they thought were most important during Black History Month.

The biggest one? Elevation. The team wanted to make clear that there were so many Black lives and Black stories that needed to be told and that we should do work in telling them all year long — not just in February.

This package tells that story through a song. Which one? You’ll have to watch the video above to find out.

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