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Mike D. Sykes, II

SPECIAL DELIVERY: Why did New Balance bring back this 30 year old basketball shoe in 2021?

Old school is what rules the new school — especially when it comes to sneakers. Think about everything that is “in” right now.

The most popular kicks out are Jordan Brand’s Jordan 1, which is a basketball shoe that dropped in 1985. So is its cousin, the Nike Dunk. Another popular shoe that originally released as a basketball OG model in the 80’s.

Certainly, you see the trend by now. Vintage flavors of old basketball shoes are at the top of the sneaker game right now. New Balance is staking its claim on that territory with the P-550.

This wasn’t a popular basketball shoe back in 1989 when it dropped, but they revived it and gave it new life in 2021.

Find out how they did it and why in the latest episode of Special Delivery.

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