Spanish islands beg tour operators not to promote secluded cove

• The Balearic Islands local authority is asking that media outlets and tour operators stop promoting Caló des Moro, a small cove in Mallorca.
• The small cove saw 4,000 visitors daily last summer after being featured in influencer content.
• Its capacity is only around 100 people.
• The influencer campaign, initially intended to divert tourists to less-known areas, backfired by causing overcrowding in remote and protected locations.
• The local authority has removed images of the cove from its website and will stop using social media influencers to promote tourism.

IN FULL

Spain’s Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism’