Southern Comfort launches new bottle for Mardi Gras

By Neil Shaw

Southern Comfort has unveiled a new, limited-edition bottle to celebrate Mardi Gras,.

The bottle has been designed by East London artist Jade Pearl in collaboration with New Orleans-based artist BMIKE. Mardi Gras – ‘the first party of the year’ – originates from New Orleans, also the birthplace of Southern Comfort.

In keeping with the her signature style, artist Jade Pearl brings together the welcoming spirit of Southern Comfort’s hometown whilst keeping true to her UK roots. She said the unique bottle design “encapsulates the vibrant and optimistic atmosphere of Mardi Gras”.

The bottle contains a QR code, serving up Southern Comfort cocktail recipes or exclusive chances to win prizes.

The limited bottle is now available in stores nationwide.

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