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Evening Standard
Evening Standard
Entertainment
Tina Campbell

South Park hits back after US government uses show's image to promote ICE

South Park has taken aim at the US Department of Homeland Security after the agency used an image from the long-running animated series to promote recruitment for Immigration and Customs Enforcement (ICE).

On Tuesday, the official DHS account on X, formerly Twitter, shared a still from a teaser for South Park’s latest season.

The image, which shows ICE officers storming the fictional town of South Park, was accompanied by the caption: “JOIN.ICE.GOV.”

The show’s official account swiftly fired back, retweeting the post with the caption: “Wait, so we ARE relevant?”—adding the hashtag #eatabagofd***s in a typically unfiltered clapback.

The response appeared to reference a White House statement released after the season 27 premiere, which sharply criticised President Donald Trump.

At the time, White House spokesperson Taylor Rogers dismissed the show, saying: “This show hasn’t been relevant for over 20 years and is hanging on by a thread with uninspired ideas in a desperate attempt for attention.”

However, the season premiere drew 5.9 million viewers across Comedy Central and Paramount+, making it South Park’s highest-rated premiere since 2022 and its biggest cable share for a season opener since 1999, according to Paramount.

The controversial episode featured Trump in bed with Satan, who confronts him over persistent rumours his name appears on the infamous “Epstein list.”

It also lampooned the president’s legal troubles, including a fictional $16 million settlement with Paramount over a dispute involving the editing of an interview with Vice President Kamala Harris.

In a teaser for the upcoming second episode, airing August 6 on Comedy Central, Trump is shown seated beside Satan at a formal dinner. When he reaches under the table to touch Satan’s thigh, the devil swats his hand away and snaps, “Stop!”—while a presenter gushes in the background: “We want to honour the president’s courage…”

The second episode comes as South Park officially moves to Paramount+ after leaving HBO Max, part of a $1.5 billion streaming deal inked by the show’s creators. New episodes will continue to air on Comedy Central before landing on Paramount+ the following day.

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