South African newspaper sales are booming

Newspaper sales in South Africa are booming. The Sunday Sun is just five years old, but its latest audited circulation is 10% up on the same three-month period last year, and its 195,850 sale now leads the market by 17,000 over its nearest rival. The racy Daily Sun, three years after launch, is up by 4% to an average sale of 463,691 and a readership of some 3.6m. Both titles are owned by Media 24, a division of Naspers, a South African-based multi-national media company that was once an Afrikaner publisher. Another success has been Isolezwe, a Zulu-language daily tabloid launched by Independent News & Media four years ago. It boasts a circulation close to 100,000 and a readership of 644,000. (Via Follow the Media)