Women's fashion brand Sosandar's revenue rocketed by 184% during the first half of its financial year to more than the total for the entirety of its previous 12 months.
The Wilmslow-headquartered company has said its revenue increased to £12.2m in the six months to September 30, 2021, while September itself was a record revenue month "as demand accelerated for new season product".
Visits to its website increased by 67% in the period to more than six million and the number of active customers has rise 41% since March, an additional 56,000.
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In a joint statement, co-CEOs Ali Hall and Julie Lavington said: "We are delighted to report another strong period for Sosandar with enhanced sales delivered across our entire product range as customers begin to return to the office and attend events.
"After over a year in loungewear our customers are clearly enjoying a return to fashion.
"With a substantial increase delivered in active customers, repeat customers and conversion rate, we can see the benefits of our marketing strategy, broadened range and operational improvements flowing through.
"Our sales continue to see great growth momentum both on the Sosandar website and with our third party partners and we are very excited about the opportunity that lies ahead for the company."
A statement issued to the London Stock Exchange added: "The first half began strongly as Covid-19 related restrictions started to lift and momentum continued to build during the period.
"The strong performance, with very rapid sell through of stock across all categories, was seen on both the Sosandar website and across third parties.
"The company has seen great results across a wide variety of product categories including knitwear, dresses, leather, coats and denim.
"The successful broadening of the product range, which has been the focus over the last two years, is driving increased conversion and repeat order rates.
"Early autumn sales have been very strong as demand for 'going out' and work wear has increased.
"The company took the decision to bring in stock early for autumn, anticipating early demand for partywear, coats, boots and knitwear. Sequins, Christmas jumpers and fur coats are already best sellers.
"Sosandar has not experienced any material impact from supply chain disruption, maintaining a constant flow of stock to meet customer demand.
"The company is well stocked for the autumn season across both its own site and third parties and has good visibility of incoming goods.
"As the company scales and increases its order quantities it has seen margin growth, which has offset the small degree of upwards pressure experienced on supply chain costs.
"Sosandar remains mindful of the wider market disruption, is constantly reviewing the situation and will take mitigating actions as appropriate.
"Despite the external pressures, with a strong first half and a record start to autumn trading the outlook for Sosandar is very positive.
"The board therefore expects results for the full year to be in line with market expectations."
