Olympic sponsorship may have sparked controversy in the past week, but that didn't stop Sir Martin Sorrell's bid for glory. The WPP boss carried the torch in the London borough of Redbridge yesterday – but failed to impress locals, reports the Independent. When asked the identity of the ad boss, whose £6.8m pay package was rejected last month, most just shrugged. The paper did find one local who recognised Sorrell, ad executive David Adams, who said: "It's a little bit rich. WPP minimises its tax exposure and Sorrell isn't exactly known for his sporting prowess. Just why is he running past my road in the company of youth workers and carers?" As the row over Sorrell's pay goes on the back burner, could his torch run ignite a new row for the marketing guru?
