Sorrell and Bowdler on why life is local

A regional newspaper theme in recent years has been that life is lived locally, and provincial papers must play to that strength. Martin Sorrell, chief executive of WPP, obviously agrees. He told a Newspaper Society conference that the regional and local press "is much more relevant to our day-to-day lives than the national press." And Tim Bowdler, chief executive of Johnston Press, argued that with the fragmentation of other media local papers - whether in print or on the web - provide advertisers with "the best way" of targeting audiences. (Via newspapersoc.org</>)