Sony has launched another salvo in the bitter war of words that currently blights the next-generation gaming scene like a cloud of mustard gas. In an interview with the US PlayStation magazine, Kaz Hirai, president and CEO of Sony Computer Entertainment America (SCEA), was asked if Sony and Microsoft are going down the same route. To which he replied,
"We seem to. Every time we go down a path, we look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that."
Of course, several industry watchers have pointed out that Microsoft has sort of led the way with online gaming, and that Sony is having to play catch-up with its PS3 services. Oh and Sony is not adverse to the odd 'me too' tactic - for example, the Dual Shock pad following the N64 rumble pak, and a tilt sensor being shoved into the PS3 controller to compete with Nintendo's freaky Wii.
We all know that the next-gen victor will not be decided in the musty debating rooms of corporate chiefs. It will be fought out and won in our living rooms. But this inter-company bitching does at least provide some light relief while we wait for people to start releasing games again.
You're up next Microsoft - cry havoc and let loose the inaccurate hype of war...
