Sony Radio awards: in it for the long haul

It's just what the Sony Radio Academy Awards, the industry Oscars which this year clocked in at four and three quarter hours, needed. That's right - another four awards. Next year's ceremony will also hand out gongs to recognise marketers and advertisers, who clearly don't have enough awards bashes of their own, and will split the prestigious breakfast show category into two, thereby guaranteeing for the first time that at least one national breakfast presenter will walk away with a top gong. Five hours here we come!