Once again, the Sony PlayStation advertising machine is in full swing in the run-up to the release of the PlayStation 3 machine in Japan and in the US (don't get me started on what happened to us). For more information on how the thing runs, check out Greg's preview. But prepare to be disturbed by the latest in the line of freaky advertising spots.
"The Baby" is reminiscent of the cold turkey hallucinations Ewan MacGregor experiences in the film Trainspotting. A fake infant makes unearthly sounds, cries and uses its (assumingly) PlayStation 3-enhanced abilities to levitate the machine. Already the subject of countless spoofs on video sharing site Google YouTube, it reflects their penchant for forcing their products into the public's consciousness by aligning it with their worst nightmares.
And you know, it works. Like their other superb advertising campaigns throughout the ages (I cannot for the life of me find the links to previous Sony advertising posts we've made on the gamesblog), The Baby is compelling, memorable and downright creepy.
While I may take issue with some of their business decisions, I can't fault the PlayStation team on their creativity. I Love Bees, the viral marketing campaign launched for the Xbox's Halo 2, while successful in certain circles, has nothing on this.
