Sony today unveiled its new NW-HD5 hard disk player, which seems the firm's best attempt so far to take on Apple in the music player market.
Not that that's saying much - most of their previous tries have been pretty flawed one way or another.
They've ditched the adherence to the awkward Atrac proprietary DRM format and the unit comes in with a 20GB hard disk for under £200 - something which could make it fairly competitive. But even if the HD5 is a moderate success, it wouldn't get rid of questions about why Sony has got its policy so wrong on music players, especially when the PSP looks to be such a well-regarded piece of kit.
If you fancy more analysis then tune in to tomorrow's Online, where Ashley Norris will be taking a look at what this release could mean for Sony.