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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Sony is 'most trusted' out of Big Three

Forrester Research has released a new report on American consumers' trust in PC and electronic products. Surprisingly, for a nation which still refers to gaming collectively as "Nintendo" (or at least it did last time I was there), the Sony brand came out miles ahead of either Nintendo or Microsoft.

As Vladimir Cole on Joystiq comments, this report is on consumer electronic brands and Nintendo is the only one of the Big Three games manufacturers which exclusively makes interactive entertainment. The relative trust in Sony and Microsoft may be bolstered/reduced based upon consumer experiences with other devices/applications which the hardware manufacturers produce. The figures may have also been polarised by the prevalence of other hardware made by the companies in the home, rather than the existence of an Xbox or a PlayStation.

The report can be found here.

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