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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Sony hires Martha Stewart's former PR

Sony has been through the mill over problems with the PlayStation 3 and Blu-ray in particular (let's not mention rootkits or batteries), so when Dave Karraker went to be interviewed for the PR job in the US:



they asked 'how are you with crisis communications,' and I really kind of looked at them and said 'you're kidding me, right?' I mean, I worked with Martha Stewart during her incarceration, I think I can handle it!



The quotation is from Gamasutra's lively and interesting 5-page interview with Karraker, A Tough Nut To Karrak: Sony's New PR Boss Talks PlayStation 3 Plans

Karraker worked on both the 3DO and the Dreamcast, so he wouldn't be going for 3 out of 3, would he? ;-)

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